The fashion industry is among those hit hardest by the coronavirus outbreak. With shops closed, production ramped down and consumers all but completing the shift to digital channels, the aftermath has seen numerous retailers and department stores filing for bankruptcy. Which fashion companies fared best during these troubling times? And how can those struggling bounce back, correct their course, and ready themselves to address future disruptions?
We spoke to Dr. Christoph Schröder (Global Vice President, Industry Business Unit Retail – SAP SE), who provided us with his insights and observations about the last twelve months and a look ahead.