The burden of fashion retailers has been never been greater. Malls, retails stores, digital experiences and organizations are continuously being reimagined. Shopper behavior and consumer sentiments add a layer of complexity, as they keep rapidly changing across countries and demographics. How can companies keep pace in this ever-shifting landscape?
Until recently, technology barriers were the main problem, yet those barriers are starting to fall. As they do, more and more companies have an opportunity to develop a coherent, comprehensive profile of their customers and effectively engage them across multiple touch points through the growing use of data-driven insights.