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Playing Catch-up: Majority of Retailers Still Struggle to Understand the Shopper

Date Tue, Jul 25, 2017   |   Category Category: SAP Customer Activity Repository

The burden of fashion retailers has been never been greater. Malls, retails stores, digital experiences and organizations are continuously being reimagined. Shopper behavior and consumer sentiments add a layer of complexity, as they keep rapidly changing across countries and demographics. How can companies keep pace in this ever-shifting landscape?

Until recently, technology barriers were the main problem, yet those barriers are starting to fall.  As they do, more and more companies have an opportunity to develop a coherent, comprehensive profile of their customers and effectively engage them across multiple touch points through the growing use of data-driven insights.

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