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Playing Catch-up: Majority of Retailers Still Struggle to Understand the Shopper

Date Tue, Jul 25, 2017   |   Category Category: SAP Customer Activity Repository

The burden on fashion retailers has been never greater. Malls, retails stores, digital experiences and organizations are continuously being re-imagined. Shopper behavior and consumer sentiments add a layer of complexity, as they keep rapidly changing across countries and demographics. How can companies keep pace in this ever-shifting landscape?

Until recently, technology barriers were the main problem, yet those barriers are starting to fall.  As they do, more and more companies have an opportunity to develop a coherent, comprehensive profile of their customers and effectively engage them across multiple touch points through the growing use of data-driven insights.

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