Every day is a juggling act for multi-channel retailers who need to quickly fulfill customer orders for items purchased online, in-store, via supplier warehouses and through other channels. As sales channels increase and consumer expectations grow, retailers are quickly realizing the benefits of using a common inventory view for all channels. It is a more cost-effective way of approaching inventory managementand allows retailers to track inventory on a continuous basis, to be able to spot trends and gain insights to help make better decisions around stock control.