SAP Fashion Management Solution: The Promise of Omni-Channel Excellence. Fact or Myth?

Thu, Oct 1, 2015


With SAP Fashion Management, solving the central issue of achieving ‘Omni-Channel Excellence’ to reach profitable business growth sounds rather promising but, can it be easily achieved? Is it even a possibility for most vertically-integrated fashion companies that are challenged with outdated systems that work against existing market trends? Imagine having a detailed view of each and every customer through wholesale, retail or e-commerce channels - a channel view that could possibly be the cornerstone that dictates the success or failure of your business.

77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies. (Aberdeen Group)

Everybody knows fashion retailers like Amazon soars above the rest. Why? It is because they strive to achieve omni-channel excellence at every step of the way. Their success lies in their ability to recognize each consumer at a deeper level and give them exactly what they want. Essentially, customers look for a convenient, hassle-free shopping experience. This is exactly why you should do whatever it takes to create an omni-channel experience that creates convenience for them.

87% of customers think brands need to put more effort into providing a seamless experience. (Zendesk)

However, the key question here is, does SAP Fashion Management Solution really have what it takes to steer your brand in the right direction? As a fashion brand, you’d look to find the best way to increase customer loyalty, retain your customers and increase your profits, at the lowest possible cost. Surely, SAP FMS factors in customer insight, real-time inventory visibility and business intelligence. But, how do these aspects play a role in helping your business grow alongside, achieving your omni-commerce goals?

To find out if SAP FMS will make or break its promise to help you achieve omni-channel excellence, view our on-demand webinar, ‘What You Always Wanted to Know about SAP Fashion Management’ where Craig T. Schertler, VP of Global Partner Operations from SAP joined as our featured speaker.