Given the current context of the fashion industry, retailers need to analyze patterns within a short span of time and react quickly to ensure that the right product mix is at the right channel, at the right time. With today’s ever-growing amount of enterprise data to sort through, this task has become increasingly challenging.
The SAP Customer Activity Repository (SAP CAR) empowers retailers with consumer insights by consolidating customer interactions from stores, online and mobile channels with insight from social media feedback such as Twitter or Facebook posts. The information acts as the basis for a “single source of truth” to help retailers optimize branding, marketing, promotions, pricing, merchandising and inventory management processes.
SAP CAR Case Study - How Brooks Brothers is leveraging SAP CAR
Brooks Brothers is revolutionizing how it engages with its customers by leveraging SAP CAR to to gain a 360 view across all of its channels. Read the case study.