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Post-Pandemic: Fashion Brands are Accelerating Digital Initiatives

Fri, Apr 16, 2021



Even before the pandemic and economic crisis, brick-and-mortar retailers had been fighting a fierce battle against e-commerce players. Those challenges have now accelerated at a staggering speed.

With bricks-and-mortar being closed on and off and digital commerce increasing, fashion brands should capitalize on establishing a wider online presence, and this means going beyond maintaining an e-com site.

Technology on the customer experience side has grown a lot faster than operations. Even with limited budgets, companies have made investments in their customer experience journey, but in most cases, they leave the back-office operations still running manually.

Digitization is not new, but the pandemic has accelerated it.

The latest reports show that consumers are likely to keep the behaviors they’ve adopted amid stay-at-home orders, such as more online shopping and fewer store visits.This means that retailers can no longer afford to take the back seat when it comes to omnichannel fulfillment.

As organizations begin to shift from the recovery phase to revitalization, they need to reimagine their technology requirements and turn their attention to making better-informed and faster decisions, instilling automation as part of their day-to-day process. And they need to be doing it now.

In our recent interview with Dr. Christoph Schröder (Global Vice President, Industry Business Unit Retail – SAP SE), he touches on how the pandemic has affected the fashion industry and what fashion brands should focus on now. Watch the clip below:

Success Story: Carhartt Accelerates Digitization to Meet Customer Demand

Technology is leading the charge to help retailers and manufacturers adapt to a new normal during this COVID-19 climate. Carhartt is one such brand that is leading ahead by capitalizing on the power of SAP’s Intelligent Enterprise - SAP S/4HANA for Fashion and Vertical Business.

After more than 130 years in business and continued growth in popularity, it became imperative for US-based Carhartt to transform both its apparel offerings and its business foundation. By identifying hundreds of pain points that existed across that value chain and tracing them back to the solutions SAP technology can offer to eliminate those pain points, the company is now building a frictionless shopping experience for customers.

The company believes further investment in digital technologies is a winning strategy that can help support their end-to-end business. The company has successfully completed digitizing its retail operations by migrating to the S/4HANA platforms and will be focusing on moving its wholesale and direct-to-consumer e-commerce business to the platform later this year.

Continue reading about Carhartt's SAP S/4HANA Fashion Transformation:

Carhartt _ Success Story-Social Media Post 02-v3