Our industry is often described as one in which change is the only constant. As attune crosses a decade of developing, implementing and fine-tuning enterprise solutions custom-designed for the fashion and lifestyle industry, this milestone serves as a valuable opportunity to look back on the remarkable legacy of innovation established by attune, in order to gain a better understanding of where we came from and where the next decade will take us.
It’s a new world for fashion retailers. Giants in the online retail space, like Amazon who last year achieved sales in excess of US$ 107 billion, is now moving into the brick-and-mortar retail format. Meanwhile, traditional brick-and-mortar retail companies like Burberry have made exponential leaps ahead of the competition through a concerted effort to develop its online and in-store retail experience into a single, seamless offering. The trend is towards omni-channel retail and it is a trend that is quickly becoming the norm for fashion retailers.
This is the third and final part of a recently done interview by the Apparel Magazine where we answered several questions by sharing our view point on some of the most pressing challenges and opportunities that Fashion-Lifestyle Brands and Retailers face presently. In this article we discuss the obstacles that are currently being faced by existing systems and how fashion retailers can overcome this by turning data from multiple touch points into actionable insights.
The exponential growth of digital has created an environment that 20 years ago didn't exist, and even today retailers are still finding their way around it. As more consumers become connected to information than ever before, fashion businesses are compelled to understand and innovate their operations based on what their customers want, in real time.
This is Part Two of a recent interview by the Apparel Magazine where we answered several questions and shared our view point on some of the most pressing challenges as well as the opportunities that Fashion-Lifestyle Brands and Retailers are faced with today. We discuss the increasing number of touchpoints, how it affects a buyer's journey and how fashion retailers can turn data from multiple touch points into actionable insights.
We were recently featured by the Apparel Magazine where we answered several questions and shared our view point on some of the most pressing challenges as well as the opportunities that Fashion-Lifestyle Brands and Retailers are faced with today. This is the first of a three part series.
attune’s private lunch event, ‘Fashion Forward: Adapting to the Modern Customer Journey’ was held at Hush Mayfair in London last week and it was a great turnout with amazing food, lively conversations and some of the latest insights in the fashion industry.
Written by Richard Emmott, Head of Retail, UK- attune
Another way to ask this question might be: “What do any of us want?” After all, unless you are emulating the High Sparrow (Game of Thrones, anyone?), we are all fashion and lifestyle customers. As customers in 2016, we are making many (maybe even most) purchases in a digital environment.