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Critical Issues Discussed at Drapers Fashion Forum 2014 [UPDATED]

Thu, Nov 27, 2014



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The Drapers Fashion Forum is currently underway and we are thrilled to be the co-sponsor of such a great event, with an exciting line-up of speakers and activities.

If you're at the event, be sure to join our Power Talk - Tomorrow, the world: building an adaptable global business and discover the essential components for moving quickly and effectively into widespread territories - and find out why the need for a common face to all markets at global level is creating new opportunities for regional fashion retailers.

You can also take part in our roundtable - Faster Fashion: how to catch up with your customers, where we investigate how brands can make the complexities of faster fashion smarter, quicker and simpler  to meet demand – not just today, but next season, when the industry is changing in ways we can’t  predict.

We’ll also be launching two new SAP fashion management guides – available to take home for all those who attend our talks.

Here's a round-up of tweets as the event continues: 

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[Updated]

This year, the event was focused on three-strategic pillars: understanding the fashion consumer, growing locally and globally and developing online. Drapers Fashion Forum, co-sponsored by attune, brought together decision makers from the UK’s leading fashion houses to learn about and debate topics on international expansion, omni-channel customer experience, faster fashion, digital technology and e-commerce.

Michael Ward, Managing Director, Harrods delivered a keynote speech on how UK-based fashion retailers and brands can sell more in the modern age of fashion consumerism and how today’s British and overseas consumer habits are driving new fashion retailing trends. He also stated that 78% of Harrods sales are made on rewards cards, through which massive amount of data is collected on customer spend.

Christophe Bezu, Managing Director in Europe & rest of the world, Esprit, examined global growth strategy and fashion market trends. He touched upon on Esprit’s omni-channel approach and what moving the brand towards an omni-channel approach meant for the retailer in terms of innovation in service, product and delivery.

The highlight of the event was the roundtable discussion - Customer Experience & Consumer Insight, which covered the growing role of the customer and their increasing demand to have a say in design, packaging, sourcing, delivery etc. The overarching topic of the discussion revolved around getting a single view of the customer to re-examine core competencies based on greater consumer insight.