Apparel Magazine recently published its Top 40 Innovators in 2014, where one of our clients, Bauer Performance Sports was listed for its highly personalized merchandise that bolstered the bar on retail service. This happens to be the second consecutive year that one of our clients have been listed on Apparel Magazine's special issue, which recognizes apparel retailers, brands and manufacturers who have deployed new technology in unique ways to improve their business.
Innovation is not something new to Bauer; they were the first to produce hockey skates in which the blade was permanently secured to the boot. And in today's omnichannel world, Bauer is going a step further by actually offering tailored, customized service to its customers by deploying new technology. The 'Top Innovator' title is in recognition of these initiatives which also included the mammoth task of integrating newly acquired brand, Cascade on SAP AFS to offer a seamless customer experience across all its product categories. The summer 2012 acquisition of Cascade allows Bauer to add lacrosse helmets to the mix — and offer an unprecedented 48-hour turnaround.
As the technology partner, we're certainly thrilled to be associated with Bauer's initiatives and congratulate them on this remarkable achievement.