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Our SAP Fashion Management Journey

Wed, May 18, 2016

SAP Fashion Management

Written by Harin Nanayakkara, Chief Marketing Officer, attune

Exactly two years ago at SAPPHIRE+ASUG in Orlando, together with SAP, we announced the launch of SAP Fashion Management, the result of a successful co-innovation initiative between SAP, a few select fashion brands and attune. The vision behind FMS was and is to provide fashion & lifestyle customers a future-proof platform that can leverage the power of SAP HANA® and to bring best practices back to an industry that had evolved rapidly over the years. Today, it’s extremely gratifying for us at attune to see the progress made so far and the traction the solution is getting.

Our involvement with FMS began in 2013, where we were invited by SAP to provide fashion domain expertise on the development of the solution. One of the key drivers behind the initiative was the transformation seen in the fashion industry; driven primarily by the omnichannel consumer. Fashion companies no longer act as pure play wholesalers or retailers. With the industry heading towards a vertical integration, there was a strong need for a solution which could cater to the omnichannel business model. FMS would provide a platform for fashion brands to tear down siloed operations, gain real-time inventory visibility across multiple channels and run as truly vertically integrated, omnichannel businesses.

Together with attune and the industry partners, SAP invested a significantly on the solution; not merely from a feature/functionality perspective but completely rethinking what an omnichannel solution should look like, from the ground-up. While from a technical standpoint the base was SAP’s IS Retail solution, FMS is a completely new solution which needs to be implemented keeping in mind the omnichannel requirements of a fashion business.

The co-innovation between SAP and attune which was of announced in 2014 has included:

  • Collaboration on the Solution Design & Product Development
  • Development of a Data Migration Tool for existing SAP AFS customers to seamlessly transition to the new solution
  • Providing feedback & guidance throughout product testing cycles & preparing customer training materials & ramp-up knowledge transfer materials

Today, the partnership continues as we support the solution across version 2.0 and beyond with partner validations/testing, continuous development of our pre-configured FMS solution (attune Fashion Suite™) and of course, supporting multiple clients globally on roll-out of the solution.

At this year's SAPPHIRE+ASUG, as we share our knowledge and experience as the co-innovator of SAP FMS, we are proud of what we’ve achieved in this niche but exciting space of fashion and lifestyle. We truly believe that SAP FMS will be the backbone that will drive fashion companies in the new fashion reality. Talk to us at Booth No. 987 for a demo of the solution and understand how we are helping global fashion powerhouses transform their business performance with SAP FMS. 

To learn how FMS can help build a ‘digital core’ for your brand, download our eGuide: Delivering Omni-Channel at the Speed of Desire.

SAP Fashion Management and Hybris

CMOHarin Nanayakkara is the Chief Marketing Officer at attune. 

Harin is responsible for attune’s global marketing, branding and communications activities. He continues to play a vital role in defining attune’s global strategy, services and products.