Blog

Creating the personalised service fashion customers crave

Date Thu, Jun 16, 2016   |   Category Category: SAP Fashion Management, Hybris



Written by Richard Emmott, Head of Retail, UK- attune

When was the last time you did some serious shopping IRL (in real life)? If the answer is not recently, you’re not alone. Currently 75% of men and 63% of women are more likely to browse a webroom than a showroom. This shift in consumption behaviour will continue as digital matures and connectedness makes shopping online ever more convenient. Forrester Research projects that the shift to online will impact more than half of all sales in the next five years.

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Our SAP Fashion Management Journey

Date Wed, May 18, 2016   |   Category Category: SAP Fashion Management

Written by Harin Nanayakkara, Chief Marketing Officer, attune

Exactly two years ago at SAPPHIRE+ASUG in Orlando, together with SAP, we announced the launch of SAP Fashion Management, the result of a successful co-innovation initiative between SAP, a few select fashion brands and attune. The vision behind FMS was and is to provide fashion & lifestyle customers a future-proof platform that can leverage the power of SAP HANA® and to bring best practices back to an industry that had evolved rapidly over the years. Today, it’s extremely gratifying for us at attune to see the progress made so far and the traction the solution is getting.

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Doing Omni-channel Fashion with old technology; like fitting square pegs to a round hole?

Date Tue, May 10, 2016   |   Category Category: SAP Fashion Management, Hybris

Written by Brian Minnix, VP and General Manager - North America, attune

As the adage goes: you can’t fit a square peg into a round hole. In today’s landscape of exponentially increasing digital sophistication, it can perhaps be of some small comfort to business and process managers working in the vibrant and dynamic world of fashion to know that they can still rely on old adages.

An example of this time-tested wisdom is aptly illustrated through the struggle that many established brands face in seeking to build functional yet novel omni-channel consumer experiences while still operating out of siloed systems, infrastructure, strategies and thinking that were part of the pre-omnichannel era.

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SAP Fashion Management ≠ SAP Retail

Date Thu, May 5, 2016   |   Category Category: SAP Fashion Management

SAP Fashion Management is built on SAP's IS Retail platform but it is much more than IS Retail. It is a total business solution for the fashion and lifestyle industry from needle to customer and consumer. The solution covers manufacturing, wholesale, e-commerce fulfillment and retail business processes.

Given the IS Retail foundation, often stakeholders might be led to believe (incorrectly) that FMS is “IS Retail”. As a result of this, fashion brands with multi-channel vertical operations may not be optimizing the solutions true capabilities.

Here are some examples of specific areas that need to be considered:

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NRF Big Show 2016: The Rockport Group outlines its future of unified, omni-channel operations with SAP Fashion Management and Hybris Commerce Suite

Date Tue, Jan 19, 2016   |   Category Category: SAP Fashion Management

NRF 2016, the annual retail event held by the National Retail Federation, kicked off this week in New York City and, as expected, is already abuzz with the latest technologies.

As part of the SAP's Meet-Our-Customer Sessions at NRF, The Rockport Group presented a comprehensive view of their strategy, which involved SAP's latest solutions, SAP Fashion Management, SAP Customer Activity Repository and SAP Hybris Commerce Suite.

At the session was Charlene Higgins-Crawford, IT Director from The Rockport Group who discussed the comprehensive solution designed to address the Group’s highly specific requirements of the omni-channel fashion world. Key learnings and challenges faced during of the evaluation and selection process were also addressed during the session including merging of two industry-leading brands to form a new standalone company, time-sensitive transition to move off previous legacy platforms to new technologies. and the need to implement entirely new enterprise-wide systems from the ground up.

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This NRF, get a firsthand perspective of SAP FMS

Date Mon, Jan 11, 2016   |   Category Category: SAP Fashion Management

This year at NRF, set up some time to speak with The Rockport Group’s Charlene Higgins-Crawford, Director of IT to understand how the newly formed alliance (Rockport + Drydock) is embarking on its omni-channel transformation by implementing SAP Fashion Management.

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Global SAP implementations are challenging. Here's how to get it right.

Date Tue, Dec 15, 2015   |   Category

For fashion brands, succeeding with a SAP roll-out globally is never easy. With on-going activities of meeting market needs in an industry where timing is everything, implementing a fashion specific global roll-out with SAP is a task that requires a well thought out methodology. But, when a company decides to go ahead with it, they are bound to turn the business around, grow revenue, tackle competition, expand market share and grow exponentially.

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Case Study: Getting a grip of operations following explosive growth and expansion

Date Wed, Dec 2, 2015   |   Category

Growth is good, growth is always welcome. But for Fashion companies, its easy to loose control over its operations as the brand grows. Rapid expansion leads to short-term decisions and challenges in supporting the brand.

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Webinar Recap: What You Always Wanted to Know About SAP Fashion Management

Date Tue, Oct 20, 2015   |   Category Category: SAP Fashion Management



We recently hosted the webinar ‘What You Always Wanted to Know about SAP Fashion Management’. In addition to our very own expertise, we had Craig T. Schertler, VP of Global Partner Operations from SAP, join in as our guest speaker for the webinar.

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SAP Fashion Management aims to simplify vertical fashion businesses, but how does it work?

Date Fri, Oct 2, 2015   |   Category Category: SAP Fashion Management

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You can’t be omni-channel if you don’t have the foundational customer and product master data in one place. However, most fashion companies today comprise separate business units such as retail, wholesale, and manufacturing. These units often work independently, resulting in large, separate volumes of data competing against each other rather than working in harmony.

At this point, it becomes very clear that successful collaboration between different areas is necessary, as retailers have long compensated the lack of real-time inventory visibility across channels with more or less inventory – resulting in situations of markdowns, out-of-stock or excess stock.

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