Written by Richard Emmott, Head of Retail, UK- attune
When was the last time you did some serious shopping IRL (in real life)? If the answer is not recently, you’re not alone. Currently 75% of men and 63% of women are more likely to browse a webroom than a showroom. This shift in consumption behaviour will continue as digital matures and connectedness makes shopping online ever more convenient. Forrester Research projects that the shift to online will impact more than half of all sales in the next five years.