Blog

Rockport wins the Live Insights Award at the SAP Retail Forum 2016

Date Wed, Sep 14, 2016   |   Category Category: SAP Fashion Management


– In recognition of implementation of SAP Fashion Management and SAP Hybris to unify channels.

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Q&A with Apparel Magazine "Vendor Viewpoint" Series - Part 2

Date Mon, Aug 22, 2016   |   Category Category: SAP Fashion Management

This is Part Two of a recent interview by the Apparel Magazine where we answered several questions and shared our view point on some of the most pressing challenges as well as the opportunities that Fashion-Lifestyle Brands and Retailers are faced with today. We discusss the increasing number of touchpoints, how it affects a buyer's journey and how fashion retatilers can turn data from multiple touch points into actionable insights.

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Q&A with Apparel Magazine "Vendor Viewpoint" Series - Part 1

Date Mon, Aug 8, 2016   |   Category Category: SAP Fashion Management

We were recently featured by the Apparel Magazine where we answered several questions and shared our view point on some of the most pressing challenges as well as the opportunities that Fashion-Lifestyle Brands and Retailers are faced with today. This is the first of a three part series.

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How SAP Fiori Helps Fashion Industry Processes

Date Thu, Jul 28, 2016   |   Category Category: SAP Fiori

Stack them up against consumer applications you will find that business software is not the most compelling in terms of user experience. However, SAP Fiori aims to change that perception by creating a rich user experience within the SAP system landscape.

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attune and SAP Hybris Highlight Retail Digitization at a Private Lunch Event 'Fashion Forward'

Date Sun, Jul 17, 2016   |   Category Category: Hybris

attune’s private lunch event, ‘Fashion Forward: Adapting to the Modern Customer Journey’ was held at Hush Mayfair in London last week and it was a great turnout with amazing food, lively conversations and some of the latest insights in the fashion industry.

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What do fashion customers want?

Date Fri, Jun 24, 2016   |   Category Category: SAP Fashion Management, Hybris

Written by Richard Emmott, Head of Retail, UK- attune

Another way to ask this question might be: “What do any of us want?” After all, unless you are emulating the High Sparrow (Game of Thrones, anyone?), we are all fashion and lifestyle customers. As customers in 2016, we are making many (maybe even most) purchases in a digital environment.

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Creating the personalised service fashion customers crave

Date Thu, Jun 16, 2016   |   Category Category: SAP Fashion Management, Hybris



Written by Richard Emmott, Head of Retail, UK- attune

When was the last time you did some serious shopping IRL (in real life)? If the answer is not recently, you’re not alone. Currently 75% of men and 63% of women are more likely to browse a webroom than a showroom. This shift in consumption behaviour will continue as digital matures and connectedness makes shopping online ever more convenient. Forrester Research projects that the shift to online will impact more than half of all sales in the next five years.

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Our SAP Fashion Management Journey

Date Wed, May 18, 2016   |   Category Category: SAP Fashion Management

Written by Harin Nanayakkara, Chief Marketing Officer, attune

Exactly two years ago at SAPPHIRE+ASUG in Orlando, together with SAP, we announced the launch of SAP Fashion Management, the result of a successful co-innovation initiative between SAP, a few select fashion brands and attune. The vision behind FMS was and is to provide fashion & lifestyle customers a future-proof platform that can leverage the power of SAP HANA® and to bring best practices back to an industry that had evolved rapidly over the years. Today, it’s extremely gratifying for us at attune to see the progress made so far and the traction the solution is getting.

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Doing Omni-channel Fashion with old technology; like fitting square pegs to a round hole?

Date Tue, May 10, 2016   |   Category Category: SAP Fashion Management, Hybris

Written by Brian Minnix, VP and General Manager - North America, attune

As the adage goes: you can’t fit a square peg into a round hole. In today’s landscape of exponentially increasing digital sophistication, it can perhaps be of some small comfort to business and process managers working in the vibrant and dynamic world of fashion to know that they can still rely on old adages.

An example of this time-tested wisdom is aptly illustrated through the struggle that many established brands face in seeking to build functional yet novel omni-channel consumer experiences while still operating out of siloed systems, infrastructure, strategies and thinking that were part of the pre-omnichannel era.

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SAP Fashion Management ≠ SAP Retail

Date Thu, May 5, 2016   |   Category Category: SAP Fashion Management

SAP Fashion Management is built on SAP's IS Retail platform but it is much more than IS Retail. It is a total business solution for the fashion and lifestyle industry from needle to customer and consumer. The solution covers manufacturing, wholesale, e-commerce fulfillment and retail business processes.

Given the IS Retail foundation, often stakeholders might be led to believe (incorrectly) that FMS is “IS Retail”. As a result of this, fashion brands with multi-channel vertical operations may not be optimizing the solutions true capabilities.

Here are some examples of specific areas that need to be considered:

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